As the host of the Lead with AI podcast, I'm constantly exploring how artificial intelligence is reshaping industries and empowering professionals. In a recent episode, I had the privilege of speaking with Carrie Soave, who has successfully transitioned from a 15-year career as a licensed real estate agent to becoming a recognized AI expert in the industry.

What struck me most about my conversation with Carrie was her refreshingly candid approach to AI's impact on real estate. Unlike many industry voices who insist that real estate will always be predominantly human-driven, Carrie doesn't sugarcoat her predictions about AI's transformative power. After building a million-dollar company using AI workflows, she's now helping other professionals achieve what she calls "two weeks of work in two hours." I wanted to share the key insights from our conversation about how AI is reshaping real estate and what this means for business owners across all sectors.

Content Creation to Complete Business Transformation

Carrie's AI journey began with a common pain point I hear from many business owners: the time-consuming nature of content creation. As someone who built 95% of her real estate business through social media, she understood the power of online presence but also recognized the significant time investment required. Most agents spend between three to five hours daily creating content for various platforms—a substantial commitment that can be difficult to sustain.

When no-code AI tools like ChatGPT emerged, Carrie immediately recognized their potential. She developed systems that took real estate professionals from idea generation to content creation, editing, and posting—all powered by AI. What once consumed 15-25 hours weekly could now be accomplished in just 1-2 hours. This dramatic time savings became the catalyst for her to explore other applications of AI throughout real estate operations.

What I found particularly interesting was how Carrie addressed a long-standing problem in real estate: the significant financial barriers to scaling a business. The industry is known for gatekeeping and limited support for agents wanting to grow. Building a team typically requires substantial investment. Through AI implementation, Carrie created systems that allowed agents to scale without massive financial commitments, effectively democratizing growth opportunities that had long been limited to those with significant resources.

AI Workflows: The Real Key to Business Transformation

During our conversation, Carrie emphasized a crucial point that resonated with me: AI tools alone don't create business transformation—the workflows and systems built around them do. Simply asking ChatGPT to perform isolated tasks might save some time, but the real power comes from creating comprehensive workflows that connect multiple AI functions into a seamless process.

Carrie described how she builds entire systems that allow real estate professionals to complete weeks or even months of work in minutes. For example, instead of just generating content, her approach uses AI for research, converting that research into a blog, transforming the blog into video scripts, creating short-form videos, and generating all captions and SEO optimization in one connected workflow.

I was particularly impressed by how she's leveraging ChatGPT's "Tasks" feature to create powerful automations. She described a workflow where agents can automatically generate monthly market reports by having AI search for top articles in their market area, analyze them, create an email blast, generate a video script, and transform everything into a blog—all running automatically. When combined with tools like Zapier, these workflows become even more powerful, allowing professionals to focus on high-value activities that truly require human intelligence.

The Future of Real Estate in an AI-Dominated World

Our conversation took a fascinating turn when we discussed the future of real estate. Carrie's predictions challenge conventional thinking about the industry's trajectory. While many insist that real estate will always need human agents, she envisions a future where "massive mega teams built of AI agents" are led by just one or two exceptional human professionals.

This prediction raises important questions for real estate professionals about differentiation in a world where AI handles most routine tasks. As Carrie put it, "mediocrity is not going to be your friend" in this new landscape. She suggests that as AI evens the playing field by providing similar capabilities to all agents, only those who continuously develop as leaders and strategic thinkers will thrive at the top of the industry.

Perhaps most provocatively, we discussed scenarios that might seem far-fetched today but could become reality: AI chatbots guiding home tours without human agents present, or even robotic partners accompanying human homebuyers during property viewings. Carrie believes AI will eventually develop the emotional intelligence to form relationships with humans, potentially transforming how real estate services are delivered. For professionals concerned about their future, her message is clear: develop uniquely human skills of exceptional leadership and emotional intelligence while embracing AI as a competitive advantage.

Building AI-Powered Businesses Without Technical Skills

What I found most empowering about Carrie's approach is its accessibility. Contrary to common belief, implementing AI effectively doesn't require technical expertise or coding skills. Carrie herself admitted she "can't even create a spreadsheet" and has no formal computer science education. Instead, she emphasizes that success with AI hinges on communication skills and clear thinking about business processes.

This democratization of AI makes these powerful tools available to professionals of all backgrounds and technical comfort levels. Throughout our conversation, Carrie shared examples of real estate professionals who initially believed they lacked the technical skills to use AI but transformed their businesses by following her frameworks and building confidence with the technology.

The business impact can be substantial. Agents have dramatically reduced expenses while increasing revenue through AI implementation. Some have eliminated the need for administrative staff, virtual assistants, and expensive coaching programs by creating AI-powered workflows. Others have developed innovative approaches to team building and recruitment, growing their businesses in ways they hadn't previously imagined possible. The result is higher profit margins and greater business sustainability, even in challenging market conditions.

What's Next for AI in Business

As our conversation concluded, we discussed Carrie's upcoming ventures and the future of AI across industries. She's launching a program to help entrepreneurs in all sectors implement AI workflows similar to those she's developed for real estate. While specific applications may vary by industry, the fundamental principles remain consistent: using AI to automate repetitive tasks, generate content, analyze data, and optimize customer interactions.

Beyond this program, Carrie plans to train a new generation of AI consultants who can help businesses implement these technologies. For those concerned about their future in an increasingly AI-dominated world, becoming an implementation expert represents a significant opportunity, as these skills will remain in high demand during the transition period.

When I asked about ethical considerations in AI implementation, Carrie emphasized the importance of transparency—disclosing when AI is being used and ensuring client privacy is maintained. She also mentioned an interesting project called Angel AI that aims to reduce bias in mortgage underwriting by focusing purely on numbers rather than factors that might introduce human bias.

Embracing the AI Revolution in Your Business

My conversation with Carrie Soave highlighted the transformative potential of AI for real estate and business operations across sectors. For professionals in any industry, the message is clear: AI adoption isn't optional for those who wish to remain competitive. The good news is that implementing these technologies doesn't require technical expertise—just clear communication, strategic thinking, and openness to new approaches.

If you're ready to transform your business with AI, here are the key steps to get started:

• Identify repetitive, time-consuming tasks in your business that could be automated

• Learn to build comprehensive workflows rather than using isolated AI features

• Invest time saved through automation in developing your strategic thinking and leadership skills

• Consider working with AI implementation experts to accelerate your transformation

• Maintain transparency with clients about your use of AI

The AI revolution is already underway. As Carrie demonstrated throughout our conversation, the tools to build an AI-powered future are available to anyone with the vision to use them—regardless of technical background. By embracing these technologies now, you can position yourself at the forefront of your industry's transformation rather than struggling to catch up later. I'm excited to continue exploring how AI is reshaping industries through my Lead with AI podcast.

If you're interested in learning more about how artificial intelligence can transform your business operations, I encourage you to subscribe and join me on this journey of discovery. Together, we can navigate the changing landscape of business in the age of AI.